Display tag assembly



Sept. 25, 1956 P. HOPP ETAL DISPLAY TAG ASSEMBLY Filed Nov. 6. 1955 lmrt m E IN IIH if T INPgVTOfi; z 114 0/ BY Harry [If Zuiz HTTOR/VEYS United States Patent DISPLAY TAG ASSEMBLY Philip Hopp, New York, and Harry Henrik Lutz, Bronx, N. Y., assignors to The Hopp Press Incorporated, New York, N. Y., a corporation of New York Application November 6, 1953, Serial No. 390,547

3 Claims. (Cl. 40-40) This invention relates to a functionally and structurally improved display assembly and tag structure capable of use in numerous different associations but primarily intended to be employed in connection with the sale of merchandise such as is stocked and displayed by supermarkets, grocers and similar retail establishments.

It is an object of the invention to furnish a display tag which will have an extremely neat appearance and which may be economically produced; that tag being capable of ready association with tag molding of different widths and remaining in mounted position upon the molding against any probability of accidental displacement.

A further object is that of providing a display assembly and tag in which the latter may readily be associated with or removed from the molding by deliberate manipulation of the parts and in which, moreover, the tag may be moved laterally with respect to the assembly or molding so as to be disposed immediately adjacent and indicate or identify a display of merchandise.

Still another object is that of designing a display tag which may be economically produced by quantity production methods and supervised and arranged by relatively unskilled labor so that a non-costly unit is provided; the face of the tag moreover providing for the display of indicia Which may be changed as desired by the user.

With these and other objects in mind, reference is had to the attached sheet of drawings illustrating practical embodiments of the invention and in which:

Fig. 1 is a perspective view of one form of shelving showing molding as well as molding sections associated therewith and constructed in accordance with the present teachings;

Fig. 2 is an enlarged transverse sectional view taken along the line 22 and in the direction of the arrows as indicated in Fig. 1;

Fig. 3 is a view similar to Fig. 2 but illustrating the tag in association with a wider type of molding;

Fig. 4 is an enlarged face view of the mounted tags with certain parts broken away, and

Fig. 5 is a fragmentary view showing in perspective the rear face of the tag.

In Fig. l, molding has been shown in association with shelving including spaced parallel members to the forward edges of which tag molding is secured. It will be understood that this is only illustrative and the molding might be applied adjacent deep freeze units, cooling trays, vegetable bins, etc. The molding may be of any desired type but as in Figs. 2 and 3 includes a channel-shaped strip 11 having its opposite edges 12 and 13 extending outwardly and toward each other. The showing in Figs. 2 and 3 involves substantially identical tags but respectively a narrow and relatively wide type of molding.

Returning to Fig. 1, it will be seen that the molding may extend throughout substantially the entire length of the upper shelf 10. Otherwise, and as indicated by the numerals l5, relatively short sections of molding may be employed. It is preferred, however, that the longer section 11 be utilized in that this permits the display 2,763,947 Patented Sept. 25, 1956 card or tag to be moved laterally along the entire length of the shelf. So moved, it may be disposed substantially adjacent merchandise to be featured in order to direct attention to a particular display. In this connection, it will be appreciated that the card might involve any desired outline such as, for example, an. arrow portion, a pointed end, a square as at 16 in Fig. 1 or otherwise. The several configurations have not been herein completely illustrated in order to avoid unnecessary drawings and especially in view of the fact that the configurations form no part ofthe present invention.

As particularly illustrated in Figs. 2 to 5 inclusive, the card will include a body 17 which may conveniently be formed of a sheet of plastic material although other substances could be utilized; In any event, the body of the card should incorporate flexibility and resiliency such that it tends to return to its initial or normal plane. At a point on its rear face, it supports a bracket 18 which is conveniently formed of metal and is provided with integral tongue or flange portions 19 and 20 disposed in spaced relationship and each preferably inclined in a direction away from the rear face of the tag and opposed to its upper edge.

Bracket 18 may be affixed to the rear face of card body 17 by, for example, rivets 21. The latter, of course, extend through the card body and are therefore exposed on the front face of the same. In order to cover these fastening elements or other securing expedients, an indicia card or plaque 22 is preferably associated with the front face of the card and bears numerals, legends, or other display features which have not been herein shown. To removably secure card 22 in position, corner pockets 23 may be struck from the body of tag 17. By flexing card 22, it may, in well known manner, have its corner areas disposed in these pockets. By this expedient, not alone are the fastening elements 21 concealed from view, but also by renewing card 22, different legends or price quotations may be presented.

As afore brought out, where a molding strip 11 of relative length is employed, the card, when once associated with that strip, may be moved laterally over the same from one end of the shelf to the other. Where it is associated with molding sections 15 of relatively short length, then, of course, such shifting will not be permissible except within very narrow limits. Regardless of this, however, it is apparent that the same molding may be employed by the user as is already aflixed to his shelving for the customary display of price tags, strips and similar elements as heretofore designed. In the event the molding be relatively narrow, then as in Fig. 2, the upper edge of tag 17 may be introduced into the upper groove defined by the inturned edge portion 12. By flexing the body of the tag, tongue or flange portion 19' may be caused to extend in the direction of the base of the opposed groove as defined by inturned portion 13 of the molding. Due to the inherent resiliency of the tag between its upper edge and the bracket 18, frictional engagement between the tongue 19 and the upper card edge with the molding will assure against accidental displacement of the tag. However, should it be desired to remove that tag, then by simply grasping the side edges of the same and exerting a pull, the body of the tag will flex so that tongue 19 clears the lower groove portion of the molding and the entire display tag assembly may be detached therefrom.

Where a molding strip of greater width than that shown in Fig. 2 is employed, then the parts will be mounted in the manner shown in Fig. 3. As is apparent in that figure, precisely the same procedures as heretofore traversed may be resorted to. However, in this instance, the lower tongue or flange 20 of the bracket will extend adjacent the lower zone of the molding strip instead of tongue 19. Both of these tongues being inclined in the mannersliown, assure that a firm frictional engagement occursbetween'the crotch portions defined -by them and the lower zone 13 of the tag molding.

Thus, among others, the several objectsof the invention as specifically aforenoted are achievedi Obviously .numerous ehanges 'in const'ructiontand're arrangernents of the parts might be resorted to without departing from the spirit or the invention as defined'by the claims.

We claim:

1. fivdispl'ay tag 'includinga body one edge of which is disposable in the groove of a molding, a tongue portion extending "from the rear face of said'body in adirection opposed to said one .edge and receivable'in. the opposed groove o'f'said molding, saidbod'y'being resiliently flexible between said one edge and tongue to forceboth of f the latter in the directions of said grooves, fastening means 'for said tongue extending through said body and. visible on the frontface of the same, .a card to overlie said fastening means 'on the front face of said tag and means to detachably support said card upon saidbody in such position.

21 A .display tag comprising a substantially flat flexible body having straight edge portions,..a tongue extending from one face of 'said'bod'y and having its edge. positioned substantially parallel to and spaced from one of said straight edge portions, and a second tongue extending from-said body and parallel to and spaced from said ffirst named tongue whereby said tag is removably associable 'withgrooved moldings of varying Widths by engaging a straight edge portion of said body in a groove of said molding, and by flexing said body electively disposing one of said tongues in another groove of said molding.

3. A display tag comprising a substantially fiat flexible body having straight edge-portions, a bracket afiixed to said body and spaced from one straight edge thereof, a tongue portion extending from said bracket to lie substantially parallel saidone straight'edge, and a second tongue portion-extending from said bracket parallel to said first named tonguev and: spaced therefrom; whereby saidntagis removably associable with grooved moldings of varying widths by engaging astraight edge portion of said body in angroove of said molding and by flexing said body electively disposing one of said tongues in another groove of said molding.

R'efel'ences flited in the file ofthis patent UNITED STATES PATENTS 1,315,077 Barclay- Sept. 2, 1919 'l,428,723 Urness Sept. 12, 1922 19043457 Healy Apr. 18, 1933 1391-5116 Barrett June 20,- 1933 23297388 H'eileman- Oct. 6, 1942 

